Digital Transformation Project for Bristol Soup Run Trust
This project aimed to rebrand and digitally transform the Bristol Soup Run Trust, a local charity supporting the homeless, to better engage with the student demographic.
The key deliverables included:
- A redesigned, modern website with improved user experience
- A mobile app prototype with gamification elements
The project involved extensive user research, including surveys and interviews with students, to understand their motivations, limitations, and preferences regarding charitable engagement. UX/UI principles were applied to create a user-centric design that resonates with students while maintaining the charity's mission.
Key features of the redesign include:
- A clean, minimalist design with a dark theme
- A single-page scrolling website for easy navigation
- Interactive elements to enhance user engagement
- A QR code system in the mobile app for event participation and rewards
The project successfully created a modern brand identity for the Bristol Soup Run Trust, potentially increasing student awareness and engagement with the charity's cause.
